Kelly Mooney over at Resource Interactive has a website called The 10 Demandments. It is a dead-on list of things visitors (prospects) and customers demand that you to keep in mind while building your web presence. Her book by the same name gives more detail, but is more or less a summary of marketing (now common-sense) insights touted many times before and since.

The 10 Demandments

  1. earn my Trust
  2. Inspire me
  3. make it Easy
  4. put me in Charge
  5. Guide me
  6. 24/7
  7. get to Know me
  8. Exceed my expectations
  9. Reward me
  10. Stay with me

Funny how, eventhough this list is nothing new, it’s still hard to find practitioners in the webspace.